They Fly to Seoul to Find Their Colors - Personal Color Analysis, Book 2-3 Weeks Ahead

Personal color analysis has become a must-do Seoul experience for foreign travelers - TIME magazine reported it is fueling a tourism boom of its own. In a one-to-two-hour consultation, a specialist drapes fabric swatches to find your color family (warm/cool, spring through winter types), and the appeal is what happens after: your cosmetics and clothing shopping changes completely. Seoul has studios offering English, Chinese and Japanese interpretation, including famous ones frequented by K-pop idols.

Three practical notes. First, price: typically 60,000-180,000 won, with English-dedicated sessions usually in the 120,000-180,000 won range - treat anything far outside this as a signal to look elsewhere. Second, booking: popular studios fill up weeks out, so **book at least 2-3 weeks ahead** - once your travel dates are set, reserve this right after your flights. Third, use it: the hours right after your diagnosis are golden shopping time. Take your result sheet to the beauty stores of Myeongdong or Seongsu and even a single lipstick purchase won't miss. Readers of this article protect their money with a price baseline and their time with booking order.

By Kim Youn Young, Korea Tourism Times