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Seoul Ranks 4th Among Asia's Most-Revisited Destinations - a City Travelers Come Back To

Kim Taechoul, ReporterPublished KST
✓ Verified 2026-09-08 · against official sourcesOriginal source ↗A daily paper for first-time visitors to Korea · every morning · Korean · English · Japanese · Chinese · Vietnamese · Indonesian
자료사진: 경복궁 · 한국관광공사(공공누리)

Seoul ranked fourth in Agoda's list of Asia's most-revisited destinations, based on first-half accommodation booking data (reported by Kyunghyang Shinmun). Tokyo came first, followed by Bangkok and Bali, with Seoul next. The data shows Seoul settling in not as a first-time city but as a city travelers return to.

If you are weighing a second trip to Korea, what matters more than the ranking is how you revisit. If your first trip was Gyeongbokgung, Myeongdong and the Han River, satisfaction changes when you widen the radius the second time - into Seoul's back streets (Seochon, Seongsu, Haebangchon) or beyond Seoul entirely (direct flights to Busan, smaller regional cities). It is the path Japan's famously high-repeat travelers are already walking, and this paper's 'second Korea' coverage keeps drawing that map.

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